What Are the Best Practices for Online Ads?

Meta offers in depth guides to every step of the online advertising process. Whether you have questions about your budget, creative assets, target audience, or automated tools, the Advertiser Success Centre was created to help you learn more about how to advertise effectively on Facebook and Instagram. Here are a few essential best practices to get you started on the right track.

Creative Strategy:
For videos, you should always keep them under fifteen seconds. It is critical to grab attention in the first three seconds to stop users from scrolling past. Make sure that you use vertical formats so they look great on mobile devices. For photos, you must ensure that you use eye catching imagery. Again, vertical formats work best for mobile screens.

Budgeting Tips:
Meta has recommended budgets for each specific ad objective. Regardless of your choice, make sure that you give your ad enough budget to run for at least seven days. This gives the machine learning system enough time to fully optimize the delivery.

Audience Selection:
Most advertisements see the best performance with an audience size ranging from two to ten million people. However, depending on your specific region and typical audience interests, your ideal audience size might be slightly smaller or larger.

Ad Placements:
Meta allows you to place ads on Stories, Reels, feeds, and other placements across both Facebook and Instagram. Meta highly recommends using Advantage+ placements. This automated feature allows the system to automatically find the absolute best placements for your advertisement, maximizing your return on investment.